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Six Driving Forces Influencing Today’s Fitness Trends

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Each Fall, HSG undertakes an exhaustive analysis of a myriad of industry surveys and predictions for the upcoming year. We include market data, as well as our observations as Professional Managers and Consultants, with the intention to…

Fitness Programming with Purpose

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What do you do when the “purpose” of a fitness program shifts from free and accessible to a fee-based activity? It can be a challenge to change the perception of fitness programming that was once all-inclusive and…

How Fit is Your Fitness Business? Part 2

There are numerous fitness components that can be assessed to identify how fit an individual is.  Customized programs to address specific goals and individual needs can be designed and support given to achieve optimal results. Similar to…