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Six Driving Forces Influencing Today’s Fitness Trends

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Each Fall, HSG undertakes an exhaustive analysis of a myriad of industry surveys and predictions for the upcoming year. We include market data, as well as our observations as Professional Managers and Consultants, with the intention to…

5 Tips to Attract Older Adults to Your Fitness Facility

Have you given any thought to offering specialized older adult programming at your fitness facility? There is a body of evidence that shows that older adults are motivated to stay active and healthy, their demographic is growing…

How Fit is Your Fitness Business? Part 2

There are numerous fitness components that can be assessed to identify how fit an individual is.  Customized programs to address specific goals and individual needs can be designed and support given to achieve optimal results. Similar to…