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Six Driving Forces Influencing Today’s Fitness Trends

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Each Fall, HSG undertakes an exhaustive analysis of a myriad of industry surveys and predictions for the upcoming year. We include market data, as well as our observations as Professional Managers and Consultants, with the intention to…

Fitness Programming with Purpose

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What do you do when the “purpose” of a fitness program shifts from free and accessible to a fee-based activity? It can be a challenge to change the perception of fitness programming that was once all-inclusive and…

Healthy Workplaces: Why Fitness at Work?

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Physical inactivity is a serious health and productivity threat!  Every organization is looking for ways to control absenteeism and benefit costs as well as attract and retain talented, high performing employees. This requires more than simply offering…

2017 Fitness Business Trends

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A new year symbolizes a fresh start—and the perfect chance to refresh your operating strategy by taking advantage of the latest fitness business trends. Each year, there is a myriad of industry reports and predictions providing valuable data…